It’s hard to pronounce.
It’s an out dated habit.
The first website didn’t have a “www.” prefix.
You have to type 4 extra characters each time you use it.
Websites that render pages both with and without a “www.” prefix have cache coherency problems.
Stop it, stop it now.
From now on http://www.lyte.id.au/* will redirect to this post, just to spite you.
Have a nice day.